While browsing an old "inspiration images" folder on my computer, I came across an Olivetti typewriter poster that had me wanting to see more like it. A quick web search led me to the SFMOMA site. In 2010 SFMOMA had an Olivetti design exhibit, which showcased a number of vintage Olivetti posters designed by Giovanni Pintori. I am always impressed by companies who commit to simple, great design that allows the inherent coolness of a product sell itself, rather than falling back on fluffy, unoriginal marketing hype (Try an Olivetti today and see what a smooth keystroke can do for you!).
Below I've included a few of my favorites from the show. Enjoy!
Vintage poster images sourced from SFMOMA